Fenty Beauty Timeless Classic Campaign

Fenty Beauty revolutionized the makeup industry by creating the Pro Filt’r Soft Matte Longwear Foundation. With a vast shade range suited for every skin tone, Pro Filt’r redefined inclusivity in the beauty space.

But in an unforeseen turn of events, matte formulas fell unpopular among the youngest generation of makeup lovers, soon favoring foundations with a dewy, skin-like finish instead.

This campaign makes amends with Gen Z beauty enthusiasts to show them why Pro Filt’r and matte foundations are timeless classics.

*Spec work. Please don’t sue me, Fenty!